DRAFT FOR LEGAL REVIEW — This page is provided for Altify Solutions review and is not a certified legal opinion.
This SMS Messaging Policy clarifies responsibilities for outbound SMS on Altify SMS Hub.
1. Consent and opt-out
Customers must obtain and retain appropriate consent for marketing SMS and honour opt-out/STOP requests in line with applicable rules and industry practice. Transactional messages should be limited to the purpose the recipient reasonably expects.
2. Sender ID
Outbound messages should use an approved Sender ID associated with your account. Do not attempt to spoof brands you do not represent.
3. Content standards
Messages must be accurate, lawful, and appropriate for the recipient. Do not send prohibited content described in the Acceptable Use Policy.
4. Delivery
Message delivery depends on recipient handsets, mobile networks, and upstream gateways. Status in reports reflects available gateway responses and is not a guarantee of handset display.
5. Platform vs customer obligations
Altify provides software, routing integrations, and account tooling. Customers control recipient lists, message content, timing, and compliance programmes.
6. Support
For policy or abuse questions, contact info@altifysolutions.com or +254 768 092 345.
